Abstract:

This study explores the alarming disproportion of Black women-owned businesses achieving high growth, profitability, and sustainability compared to their White counterparts. Investigating the issue is vital because these businesses are the fastest-growing population of entrepreneurs in the United States, yet they struggle to survive. Black female companies are important because they can significantly stimulate the economy, introduce innovative and niche products to markets, create jobs, reinvest in their communities, build generational wealth, and close the business ownership disparity gap. The sample was 100 black female business owners. The instrumentation was an open-ended survey, and the framework was empirical probability.