Abstract:

Researchers have been paying a great deal of attention to the issues surrounding climate change, a serious threat to every aspect of society. The present research adds to the growing body of literature on pro-environmental behavior by demonstrating that a previously unidentified factor perception of economic mobility systematically affects pro-environmental behavior among secondary school students. Evidence further suggests that the degree of future orientation mediates this effect. This is the first demonstration that the perception of society influences its members’ pro-environmental behavior. Furthermore, the result stresses the importance of cultivating pro-environmental behavior at young ages. This research also discusses other theoretical and substantive implications as well as various future research directions.