Abstract:

This study aims to 1) identify and analyze the direct effect of Job Crafting on the innovative work behavior of online transportation employees; 2) know and analyze the direct effect of organizational identification on the innovative work behavior of online transportation employees; 3) know and analyzing the direct effect of work engagement on innovative work behavior of online transportation employees; 4) knowing and analyzing the direct effect of Job Crafting on online transportation employee work engagement; 5) knowing and analyzing the direct effect of organizational identification on online transportation employee work engagement; 6) knowing and analyzing the indirect effect of work engagement in mediating Job Crafting on innovative work behavior of online transportation employees; 7) knowing and analyzing the indirect effect of work engagement in mediating organizational identification on innovative work behavior of online transportation employees. The research was conducted on 360 online transportation employees. The data analysis technique uses the Structural Equation Model.
The results showed that 1) there is a direct effect of Job Crafting on the innovative work behavior of online transportation employees; 2) there is a direct effect of organizational identification on the innovative work behavior of online transportation employees; 3) there is a direct effect of work engagement on innovative work behavior of online transportation employees; 4) there is a direct effect of Job Crafting on online transportation employee work engagement; 5) there is a direct effect of organizational identification on online transportation employee work engagement; 6) there is an indirect effect of work engagement in mediating Job Crafting on innovative work behavior of online transportation employees; 7) there is an indirect effect of work engagement in mediating organizational identification on innovative work behavior of online transportation employees.