Abstract:

The consumer goods industry consists of daily and non-durable products commonly used by consumers daily. For this reason, good employee performance is needed. This study measures how an organization improves the performance of its employees through transformational leadership, Work Motivation, Work-Life Balance, Job Satisfaction, and Employee Performance variables. This research is a quantitative study with a sample of 481 employees in the consumer goods industry. Data analysis in this study used SEM (Structural Equation Model), which was processed using SmartPLS Software. This study’s results indicate a direct relationship between transformational leadership, Work-Life Balance, and Employee Performance, while Work Motivation does not. In addition, there is a direct relationship between the variables Work Motivation, Work Motivation, and Employee Performance on Job Satisfaction, which does not occur in Job Transformation Leadership. For the indirect relationship, there are two accepted hypotheses: Transformational Leadership and Work-Life Balance on Employee Performance through Job Satisfaction. At the same time, there is no indirect relationship between Work-Life Balance.