Abstract:

Growing international trade and technological progress taking place through the globalization process have increased the number of congress and conference events. Congress tourism has grown rapidly in Turkey over time. Antalya has an essential role in congress tourism. Within the scope of the study, the hotel selection factors, and the services provided to the travel agencies in congress organizations in Antalya were evaluated. For this purpose, travel agencies operating in Antalya were administered a questionnaire and the results were interpreted. The three most important factors affecting the hotel selection of congress organizers include hotel price, quick response to solve organizational problems, and hotel image. In addition to all these, opportunities, strengths, weaknesses, and threats were analyzed using SWOT analysis.