Abstract:

Product performance satisfaction level can be referred to as the satisfaction level of mutual fund investors in terms of return, transparency, safety, liquidity, service quality, fund management and the overall performance of the mutual fund products. Here, the researcher attempted to analyze the satisfaction level of mutual fund investors concerning different funds/schemes opted by the investors. Based on these objectives seven parameters of satisfaction of mutual fund investors including the overall performance of the fund has been taken into consideration. The findings of the standardized regression weight of product performance satisfaction level and the Chi-square test reveals that there is a significant difference in the product performance satisfaction level of mutual fund investors about the funds opted by them (except in case of balanced-fund).